Twitter CEO Jack Dorsey steps down, CTO Parag Agrawal tapped to replace him Nvidia’s $40 billion Arm deal is all but dead - but it’s not a huge loss If it can keep growing while continuing to avoid the pitfalls of more general social sites, it could become the best acquisition Microsoft has ever made. It’s drawing billions in revenue, and has done so without facing the kind of backlash that its social media peers have. You’re not going to find many kids who say LinkedIn makes them feel bad about their body image, unlike Instagram.įor now, LinkedIn is a massive win for Microsoft. It’s not a market leader in social, and its more niche, business-focused audience means it doesn’t have to deal with the kind of issues that Meta has with its younger users. LinkedIn has largely flown under regulators’ radar. ![]() The commission is now seeking to break apart the social media giant. The Federal Trade Commission claims Meta’s moves, in particular to purchase Instagram and WhatsApp, amounted to anticompetitive practices. See, while Microsoft has been building out LinkedIn, an admittedly far smaller and more niche social network than Facebook, Meta has been buying up competing platforms for general consumers. That’s also helped Microsoft avoid the kind of antitrust scrutiny that Facebook, now Meta, is facing. Microsoft, he explained, is a diversified company where advertising is only a small sliver of its overall revenue. “ predicated on being able to be predictive with what consumers want, and this is meeting a perfect storm associated with privacy advocates, associated with consumer data and data rights and all those sorts of things that are out there.” “Snapchat, Twitter, and Meta are all highly predicated on advertising,” Lightman explained. And they’re incredibly good at it, especially Facebook, which, alongside Google, dominates that online ads industry. On the other hand, Facebook parent Meta, Twitter, Snap, and TikTok are all about trying to siphon as much information from you as possible to specifically sell ads. Those offerings still make up the majority of LinkedIn revenue, which totaled $10 billion, or about 6% of Microsoft’s total fiscal 2021 revenue. LinkedIn also offers paid tiers for enhanced features like being able to send unlimited messages and browse people’s profiles, as well as job and job seeker capabilities. In fiscal Q4 2021 advertising revenue surpassed $1 billion for the first time.īut it’s not only an advertising platform. That’s not to say Microsoft doesn’t make money through advertisements on its social platform. “A lot of it's geared towards making the product better, engaging with consumers and understanding holistic customer management, and it's retained within the organization as opposed to shared with a variety of other folks.” “A lot of the data that Microsoft can collect within their social platforms within 's not geared towards advertising,” explained Ari Lightman, professor of digital media and marketing at Carnegie Mellon University’s Heinz College. And that, according to at least one expert, is thanks to its business model. But unlike more generalized social platforms, LinkedIn has been largely insulated from controversies related to privacy and data rights. The company has also been stung by the spread of disinformation and user harassment. A hack would mean someone broke into LinkedIn’s servers and took private data. Scraping is different from hacking in that the data itself is usually publicly available already and aggregated when scraped. This content is not available due to your privacy preferences.
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